3
 minute read

'Awful April and the role of a financial planner'

Written by
Dan Robinson
Published on

Trust me people, there is a link!

With seemingly everybody talking about the increased strain on our wallets, I personally decided to grab the bull by the horns. Throughout yesterday, I:

  • Haggled to reduce my bill with Sky (thank you Martin Lewis)
  • Changed my Broadband provider (again, thank you Martin)
  • Cancelled my landline (I had made 2 calls in 2025, so decided I could live without it)
  • Changed my Disney subscription
  • And had previously changed my Gas and Electric provider

Although I felt pleased to be saving a few quid, the whole process was somewhat fraught and time-consuming.

Arguing with chat-bots, trying to converse with customer services reps based 5,000-odd miles away and having online chats with people more interested in me giving them a 10-star feedback rating than actually listening (or reading) what I was saying, is not the ideal way I like spending my day.

This all got me thinking - especially about my role as a financial planner.

This is essentially what financial planners take care of on a daily basis. We continually make sure our clients pensions and investments are in the most appropriate products, with the most appropriate providers, and at the lowest possible cost.

We make sure the underlying investments are the most suitable - again, at the lowest possible cost.

What does this achieve? Well, it allows clients to do the things that make them happy, whatever that may be.

What makes you happy? Sitting in front of a screen pulling your hair out, or enjoying this beautiful April weather??